The course trains an comprehensive expert in marketing, with highly operational knowledge, focusing on information and digital tools, web communication, social media and content marketing. In addition to the specific skills of analysis and research, a technician with a diploma of higher education is also trained in B2B and B2C sales techniques up to sales management, in the management of CRM systems and customer management, in channels for the internationalization of business.
Main outgoing skills
- Carrying out marketing strategies in domestic and foreign markets
- Implementing and developing CRM and lead generation
- Designing and enabling digital marketing and social networking channelssocial networking
- Implementing commercial actions and sales-oriented communication
Highly specialised courses with university lecturers and professionals from the sector
A unique opportunity to practice and directly enter the labour market.
Conversation and technical language, aimed at obtaining certification
Office tools in a work situation
Entrepreneurship, organization, law and job search, QAS, green
(AESTH) ETHICS OF WORK
Workshops on art, music, literature and the meaning of work