Marketing, sales and export management
Professional qualification
Sales and Marketing Specialist

Marketing Sales & Export Management

The course trains an comprehensive expert in marketing, with highly operational knowledge, focusing on information and digital tools, web communication, social media and content marketing. In addition to the specific skills of analysis and research, a technician with a diploma of higher education is also trained in B2B and B2C sales techniques up to sales management, in the management of CRM systems and customer management, in channels for the internationalization of business.

Career opportunities

  • Communication marketing specialist
  • Marketing manager
  • Commercial Sales Manager
  • Business controller

Main outgoing skills

  • Carrying out marketing strategies in domestic and foreign markets
  • Implementing and developing CRM and lead generation
  • Designing and enabling digital marketing and social networking channelssocial networking
  • Implementing commercial actions and sales-oriented communication
Training process
1st year
2nd year
Higher technical diploma
+
Job placement
Academic degree

Teaching structure

Technical Skills
870 hours

Technical-skills

Hight-specialized courses with course managers and entrepreneurs.

Immediate Occupation
800 hours

Stage

The best opportunity to do practice and to gain experience for the workplace.

180 interdisciplinary hours composed of:
English Coaching

English Coaching

English conversation focused on obtaining a certification.

60 hours
Smart Innovation

Smart innovation

Microsoft Office tools used in a workplace situation.

30 hours
Company System

Company system and Job approach

Entrepreneurship, business visits, hight-formation on soft skills.

60 hours
Work Esthetics

Work Esteatics

Experiential workshops with entrepreneurs with the target to improve in each student the spirit of entrepreneurship

30 hours
Consult the study plan

First year

Mod.
Description
Hours
ECTS
S1
Marketing elements
45
3
S2
Database and CRM
30
2
S3
Corporate administration
30
2
P1
Project work
30
2
A1
Company business visits I
15
1
M1
Marketing Analysis
60
4
M2
Sales Techniques
75
5
M3
Digital Marketing I
45
3
M4
Export
45
3
M5
Social media management and content marketing I
60
4
M6
Creative communication
30
2
G1
English Coaching I
30
2
G2
Company system and job approach I
30
2
G3
Religious Sense I
30
2
G4
Spreadsheets
30
2
G5
Work Aesthetics I
45
3
I1
Placement I
360
24

Second year

Mod.
Description
Hours
ECTS
S4
Project management
30
2
S5
Industry 4.0: Innovation of products and services
30
2
S6
Corporate management
45
3
S7
Project work
30
2
M7
Company business visits II
15
1
M8
Marketing of services
45
3
M9
Industrial marketing
30
2
M10
Sales management and CRM
45
3
M11
Digital marketing II
45
3
M12
Advertising, communication and event management
30
2
M13
Internationalization marketing
60
4
G5
English coaching II
30
2
G6
Company system and job approach I
60
4
G7
Religious Sense II
30
2
G8
Work Aesthetics ll
45
3
I2
Placement II
440
22

The partner companies of the course

Services offered

Intesa SanPaolo

Loan with praise

Until 6.000 euros of loan in accordance with the Intesa SanPaolo group.

Residential

Residential

Accommodations at facilitated prices in accordance with "Fondazione Casa Amica".

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