Marketing, sales and export management

aziende-lavoro

The course trains an comprehensive expert in marketing, with highly operational knowledge, focusing on information and digital tools, web communication, social media and content marketing. In addition to the specific skills of analysis and research, a technician with a diploma of higher education is also trained in B2B and B2C sales techniques up to sales management, in the management of CRM systems and customer management, in channels for the internationalization of business.

Main outgoing skills

  • Carrying out marketing strategies in domestic and foreign markets
  • Implementing and developing CRM and lead generation
  • Designing and enabling digital marketing and social networking channelssocial networking
  • Implementing commercial actions and sales-oriented communication
Training process
1st year
2nd year
Higher technical diploma
+
Job placement
Academic degree

Teaching structure

tecnico-specialistiche
420 hours

Specialist Technical

Highly specialised courses with university lecturers and professionals from the sector

occupazione-subito
400 hours

Internship

A unique opportunity to practice and directly enter the labour market.

interdisciplinary hours composed of:
inglese

English

Conversation and technical language, aimed at obtaining certification

60 hours
smart-innovation

SMART INNOVATION

Office tools in a work situation

30 hours
sistema-impresa

BUSINESS SYSTEM

Entrepreneurship, organization, law and job search, QAS, green

60 hours
estetica-del-lavoro

(AESTH) ETHICS OF WORK

Workshops on art, music, literature and the meaning of work

30 hours
Consult the study plan

First year

Mod.
Description
Hours
Tax Code
S1
Marketing elements
40
S2
Database and CRM
40
S3
Corporate administration
30
M1
Marketing analysis
50
M2
Sales Techniques
70
M3
Marketing automation
30
M4
Digital marketing
80
M5
Export
40
M6
Social media management and content marketing I
40
G1
English I
60
G2
Smart Applications I
30
G3
Business system
60
G4
Work Aesthetics
30
I1
Placement
400

Second year

Mod.
Description
Hours
Tax Code
S4
Project management
30
S5
Innovation of products and services
30
S6
Quality
10
S7
Corporate management
40
M7
Advanced marketing
50
M8
Sales management
60
M9
Lead generation
40
M10
Digital marketing II
60
M11
Market internationalization
40
M12
Advertising, communication and event management
30
M13
Social media management and content marketing II
30
G5
English ll
60
G6
Smart applications II
30
G7
Business system II
60
G8
Work Aesthetics ll
30
I2
Placement
400

The partner companies of the course

Services offered

prestito

Prestito d’onore

Fino a 6.000 euro in accordo con Intesa Sanpaolo

residenzialita

Residenzialità

Alloggi a prezzo agevolato in accordo con Casa Amica

placement

Placement

Sostegno alla ricerca del lavoro anche dopo il diploma

estero

Estero

Supporto ad attività di internazionalizzazione durante e dopo il percorso

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