International Marketing Management

international mkt

The course involves creating a class group made up of students from 4 different countries. Over the 2 year course, the students will take each semester in one of the 4 different countries in turn with lessons in English. By the end of the course students will have gained international experience, becoming experts in marketing and international markets with the aim of increasing the exports of leading companies in the sector.  Business strategy, operational marketing and structuring of a business plan become a combination of extraordinary performance skills in a global market.

Main outgoing skills

  • Carrying out marketing strategies in international markets
  • Implementing business development plans in new countries
  • Implementing lead generation tools
  • Designing and implementing digital marketing channels
Training process
1st year
2nd year
Higher technical diploma
+
Job placement
Academic degree

Teaching structure

tecnico-specialistiche
420 hours

Specialist Technical

Highly specialised courses with university lecturers and professionals from the sector

occupazione-subito
400 hours

Internship

A unique opportunity to practice and directly enter the labour market.

interdisciplinary hours composed of:
inglese

English

Conversation and technical language, aimed at obtaining certification

60 hours
smart-innovation

SMART INNOVATION

Office tools in a work situation

30 hours
sistema-impresa

BUSINESS SYSTEM

Entrepreneurship, organization, law and job search, QAS, green

60 hours
estetica-del-lavoro

(AESTH) ETHICS OF WORK

Workshops on art, music, literature and the meaning of work

30 hours
Consult the study plan

First year

Mod.
Description
Hours
Tax Code
S1
Marketing elements
S2
Database and CRM
S3
Corporate Administration
M1
International marketing
M2
Digital marketing
M3
Big data analysis
M4
Digital research
M5
International communication
M6
International projects
G1
Inglese
G2
Smart applications
G3
Business system
G4
Work Aesthetics
I1
Placement

Second year

Mod.
Description
Hours
Tax Code
S4
Project management
S5
Innovation of products and services
S6
Quality
S7
Corporate management
M7
Export management
M8
Social media marketing
M9
International marketing II
M10
Big data analysis II
M11
International communication II
M12
Export management II
G5
English II
G6
Smart applications II
G7
Sistema impresa II
G8
Work Aesthetics II
I2
Placement

The partner companies of the course

Services offered

prestito

Prestito d’onore

Fino a 6.000 euro in accordo con Intesa Sanpaolo

residenzialita

Residenzialità

Alloggi a prezzo agevolato in accordo con Casa Amica

placement

Placement

Sostegno alla ricerca del lavoro anche dopo il diploma

estero

Estero

Supporto ad attività di internazionalizzazione durante e dopo il percorso

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