International Marketing Management
Professional qualification
International Marketing Specialist

international mkt

The course involves creating a class group made up of students from 4 different countries. Over the 2 year course, the students will take each semester in one of the 4 different countries in turn with lessons in English. By the end of the course students will have gained international experience, becoming experts in marketing and international markets with the aim of increasing the exports of leading companies in the sector.  Business strategy, operational marketing and structuring of a business plan become a combination of extraordinary performance skills in a global market.

Career opportunities

  • Export Manager
  • International Area Manager
  • International Marketing Manager

Main outgoing skills

  • Carrying out marketing strategies in international markets
  • Implementing business development plans in new countries
  • Implementing lead generation tools
  • Designing and implementing digital marketing channels
Training process
1st year
2nd year
Higher technical diploma
+
Job placement
Academic degree

Teaching structure

Technical Skills
870 hours

Technical-skills

Hight-specialized courses with course managers and entrepreneurs.

Immediate Occupation
800 hours

Stage

The best opportunity to do practice and to gain experience for the workplace.

180 interdisciplinary hours composed of:
English Coaching

English Coaching

English conversation focused on obtaining a certification.

60 hours
Smart Innovation

Smart innovation

Microsoft Office tools used in a workplace situation.

30 hours
Company System

Company system and Job approach

Entrepreneurship, business visits, hight-formation on soft skills.

60 hours
Work Esthetics

Work Esteatics

Experiential workshops with entrepreneurs with the target to improve in each student the spirit of entrepreneurship

30 hours
Consult the study plan

First year

Mod.
Description
Hours
ECTS
P1
Entrepreneurship / project work
30
2
M1
Principles of marketing
45
3
M2
Work aesthetics and Religious Sense
30
2
M3
Work health and safety
15
1
M4
Sales
60
3
M5
IT tools
30
2
M6
CRM and marketing automation
45
3
M7
International markets
30
2
M8
Project management and creative business
90
4
M9
Digital marketing and production
90
4
M10
Professional development
90
4
G3
Stage I
360
18

Second year

Mod.
Description
Hours
ECTS
P2
Entrepreneurship, business start-up, investment and financing
60
3
M11 - SPAIN
Cash sales and purchase operational management
30
2
M12
Business accountability and taxation
30
3
M13
Commercial research planning
60
4
M14
Processing, analysis and conclusions
30
2
M15
HR management and organisation of fieldwork staff
30
2
M16
Customs management
30
2
M17
Online consumer research
90
6
M18
Big data analysis
105
7
M19
Online open innovation and SMM
105
7
M20
Technologies for consumer needs
90
6
I2
Stage II
440
22

The partner companies of the course

Services offered

Intesa SanPaolo

Loan with praise

Until 6.000 euros of loan in accordance with the Intesa SanPaolo group.

Residential

Residential

Accommodations at facilitated prices in accordance with "Fondazione Casa Amica".

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