Digital Marketing Management

Digital-Marketing-Manager gggg

The course trains an expert in digital marketing, focusing on information and digital tools, web communication, social media and content marketing. In addition to the management and development of the web world, the diploma of higher education features training in SEO, SEM, ADW techniques and managing an editorial plan on social media from conception to design through to implementation and content development

Main outgoing skills

  • Carrying out digital marketing strategies
  • Implementing and developing websites and search engine visibility
  • Designing and implementing a social media plan
  • Implementing investment/benefit analysis and control measures
Training process
1st year
2nd year
Higher technical diploma
+
Job placement
Academic degree

Teaching structure

tecnico-specialistiche
420 hours

Specialist Technical

Highly specialised courses with university lecturers and professionals from the sector

occupazione-subito
400 hours

Internship

A unique opportunity to practice and directly enter the labour market.

interdisciplinary hours composed of:
inglese

English

Conversation and technical language, aimed at obtaining certification

60 hours
smart-innovation

SMART INNOVATION

Office tools in a work situation

30 hours
sistema-impresa

BUSINESS SYSTEM

Entrepreneurship, organization, law and job search, QAS, green

60 hours
estetica-del-lavoro

(AESTH) ETHICS OF WORK

Workshops on art, music, literature and the meaning of work

30 hours
Consult the study plan

First year

Mod.
Description
Hours
Tax Code
S1
Marketing elements
S2
Database and CRM
S3
Corporate Administration
M1
I nuovi trend che stanno cambiando il mondo
M2
The new trends which are changing the world.
M3
The brand in the digital area
M4
The evolution of media in the digital context
M5
The website under the microscope and mobile responsivity
M6
Conto economico di un e-commerce
M7
Income statement of an e-commerce
G1
English
G2
Smart appications
G3
Business system
G4
Work Aesthetics
I1
Placement

Second year

Mod.
Description
Hours
Tax Code
S4
Project management
S5
Innovation of products and services
S6
Quality
S7
Corporate management
M8
Search engines: SEO, SEM and Adwords program
M9
Programmatic, remarketing and display advertising
M10
CRM and marketing automation
M11
Social media: overview, instructions, developing an editorial plan
M12
Storytelling: content is king
M13
3Digital strategy:planning strategy and budget
G5
English II
G6
Smart applications II
G7
Business system II
G8
Work Aesthetics II
I2
Placement

The partner companies of the course

Services offered

prestito

Prestito d’onore

Fino a 6.000 euro in accordo con Intesa Sanpaolo

residenzialita

Residenzialità

Alloggi a prezzo agevolato in accordo con Casa Amica

placement

Placement

Sostegno alla ricerca del lavoro anche dopo il diploma

estero

Estero

Supporto ad attività di internazionalizzazione durante e dopo il percorso

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