Digital Marketing Management
Professional qualification
Digital Marketing Specialist

Digital-Marketing-Manager gggg

The course trains an expert in digital marketing, focusing on information and digital tools, web communication, social media and content marketing. In addition to the management and development of the web world, the diploma of higher education features training in SEO, SEM, ADW techniques and managing an editorial plan on social media from conception to design through to implementation and content development

Career opportunities

  • Digital Marketing Specialist
  • Digital Marketing Manager

Main outgoing skills

  • Carrying out digital marketing strategies
  • Implementing and developing websites and search engine visibility
  • Designing and implementing a social media plan
  • Implementing investment/benefit analysis and control measures
Training process
1st year
2nd year
Higher technical diploma
+
Job placement
Academic degree

Teaching structure

Technical Skills
870 hours

Technical-skills

Hight-specialized courses with course managers and entrepreneurs.

Immediate Occupation
800 hours

Stage

The best opportunity to do practice and to gain experience for the workplace.

180 interdisciplinary hours composed of:
English Coaching

English Coaching

English conversation focused on obtaining a certification.

60 hours
Smart Innovation

Smart innovation

Microsoft Office tools used in a workplace situation.

30 hours
Company System

Company system and Job approach

Entrepreneurship, business visits, hight-formation on soft skills.

60 hours
Work Esthetics

Work Esteatics

Experiential workshops with entrepreneurs with the target to improve in each student the spirit of entrepreneurship

30 hours
Consult the study plan

First year

Mod.
Description
Hours
ECTS
S1
Marketing elements
45
3
S2
Database and CRM
30
2
S3
Corporate Administration
30
2
P1
Project work
30
2
A1
Company business visits I
15
1
M1
Digital marketing introduction
30
2
M2
Web-sites and e-commerce
30
2
M3
Social media management and editorial plan
45
3
M4
Inbound marketing
30
2
M5
Outbound marketing
30
2
M6
E-mail marketing e landing pages
30
2
M7
Google adwords
75
5
M8
graphics and video editing
45
3
G1
English coaching I
30
2
G2
Company system and job approach I
30
2
G3
Religious sense I
30
2
G4
Spreadsheets
30
2
G5
Work Aesthetics
45
3
I1
Placement I
360
18

Second year

Mod.
Description
Hours
ECTS
S4
Project management
30
2
S5
Industry 4.0: Innovation of products and services
30
2
S6
Corporate management
45
3
P2
Project work
30
2
A2
Company business visits II
15
1
M9
Content marketing e digital storytelling
45
3
M10
Advanced SEO techniques
30
2
M12
Social media advertising
30
2
M13
Marketing automation e digital CRM
30
2
M14
Google Analytics
30
2
M15
Export digital marketing
30
2
M16
Tourism marketing and advanced e-commerce
30
2
M17
Digital strategy e planning
30
2
G6
English coaching II
30
2
G7
Company system and job approach II
60
4
G8
Religious sense II
30
2
G9
Work Aesthetics II
45
3
I2
Placement II
440
22

The partner companies of the course

Services offered

Intesa SanPaolo

Loan with praise

Until 6.000 euros of loan in accordance with the Intesa SanPaolo group.

Residential

Residential

Accommodations at facilitated prices in accordance with "Fondazione Casa Amica".

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